The final round of YMA's 'The Apprentice' took place on January 10th 2009 at KRAFT's Toronto offices.

Our final three teams were comprised of: Team Renaissance, Hockey Nation, & Spit Fire.

Their objective: To ensure the sustainability and future success of KRAFT's Hockeyville contest.

Here's a brief breakdown of each team's strategy:



Team Renaissance (2nd runner-up):

• partner with RONA and VISA
• bring 'shoot to win' to retai
• implement new Hockeyville challenges (i.e. allow towns to compete on the best Hockeyville jersey creation)
• website improvements
• contest prize: vending machines to top 5 teams

Hockey Nation (runner-up):

• run tailgate parties in supermarket parking lots during 'NHL all-star season' as a promotional event building up to Hockeyville
• promotional events launched under separate brand 'hockey nation' targeted at generating interest for Hockeyville among urban communities
• bring in new corporate sponsors for Hockey Nation
  

Spitfire (WINNING TEAM):

• use punch-out hockey jersey collectibles to be incorporated into the packaging of selected 'Hockeyville' brands as part of a KRAFT Bingo contest.
• the 5 letters of KRAFT would serve as a platform for the BINGO game.
• run 'shoot to win' promotional blitzes to be held in supermarkets in which customers could 'shoot to win' a sample of selected Kraft products.
  

Congratulations to all the teams for their participation!! You guys were all awesome!